Hello Luvvy
Industry
e-Commerce for Curated Cozy Childrenswear.
Deliverables
Logo, Branding & Identity Design | e-Commerce Website | Print-on-Demand Merchandises | Printed Materieals | Social Media Posts & Planning | Listing Images | Digital Business Management
HelloLuvvy.id specializes in cozy, curated children's wear that embodies gentle parenting and the hygge lifestyle. They needed a cohesive brand identity that resonated with parents seeking stylish and comfortable clothing for their children, while also preparing for future offline expansion.
Quality & Aesthetics
To achieve HelloLuvvy's vision, I designed a simple wordmark logo and cozy layouts using subtle, happy colors inspired by Danish and Scandinavian styles. The branding package included a logo, social media kit, web banners, and online shop thumbnails for the product catalog.
Additionally, I developed a comprehensive Brand Identity Guideline to support their goal of expanding their business presence offline in the future. This cohesive visual identity not only communicates the brand's values effectively but also attracts their target audience, laying a strong foundation for future growth.
Complementary Branding Suite
Social media posts
Shop banners
Product thumbnails
“It was a pleasure working with Ade; her designs brought our hygge-inspired vision for HelloLuvvy.id to life.”
~Baleomol, Director.