Clue: Trade Show Design
Industry
Construction Management Software
Deliverables
8x10 ft. Tradeshow Banner Design.
Clue provides comprehensive equipment management software tailored for the construction industry. Their platform helps companies streamline equipment operations by integrating telematics, GPS, rentals, timesheets, and more into one system. Clue is designed to enhance efficiency, reduce downtime, and improve overall equipment management.
For the Clue trade booth design, the objective was to create a cohesive, visually appealing display that draws attention and effectively communicates key information.
Typography:
The Inter font was chosen to align with the branding seen on the website, ensuring consistency and familiarity.
Color Palette:
The brand colors from the website were used throughout, while images were given rounded corners to match the website's aesthetic.
Imagery:
Prominent visuals include the software in action and a construction worker, highlighting how and when the software is used. Supporting background images of construction zones illustrate how Clue streamlines the workflow.
Callouts:
Key software features are emphasized in visually distinct callouts for clarity and impact.
Text Positioning:
Given the 10ft height of the banner, all important text and callouts were positioned at eye level or slightly above to ensure optimal visibility and accessibility for trade show attendees.
